
George Lois, america’s master communicator
The legendary George Lois is the most creative.Profilic advertising communicator of our time
As an advertising or media student or professional, you will run into numerous opportunities that require you or someone in your team to create a presentation of some sort. It could be for external uses (for a client) or internal uses (for the team or company). Steve Jobs…
(Source: adverything)
Everybody On
HP unveiled “Everybody On,” a global marketing campaign that celebrates how people around the world are using HP technology to pursue their personal and professional passions.
The launch – spanning music, fashion, community activism, business and more – is supported by an integrated marketing campaign featuring print, broadcast, online and social media. The campaign was created by HP’s Personal Systems Group and builds on the highly acclaimed “The Computer is Personal Again” campaign.
At the center of the campaign is the “Everybody On” Digital Hub, where a variety of digital content will be hosted, including inspirational interviews about pursuing passions using HP technology. The digital hub will allow consumers to engage with passionate individuals and businesses from around the world, including IndyCar driver Gil de Ferran, social activist Aria Finger from DoSomething.org and “Project Runway” star Mondo Guerra.
The first ad features 13-time Grammy Award winner Alicia Keys sharing her passion for music and the importance of her audience hearing her songs exactly as she recorded them.
The global marketing campaign was developed in collaboration with agencies Creature, Designkitchen, Edelman, Goodby Silverstein & Partners, McCann Erickson, Omnicom Media Group and Publici
Audi: The big Game
Audi is attempting to redefine the concept of luxury in an integrated advertising campaign centred around the Super Bowl. Two videos have been released, set in a “Luxury Prison”, providing some background for the Super Bowl Audi A8 commercial, “Release The Hounds”.
One 3 minute video is a play on the 70s documentary Scared Straight and shows old school rich guys trying to startle young rich kids. The second video features riot suppressor Kenny G who uses his sax to calm down the inmates in the luxury prison.
advertising is to tell and marketing is to sell but advertising indirectly sell the products or services
Starbucks - Interactive Storefront
The coffee giant has placed a large interactive display on storefronts in Vancouver and Toronto to promote their Tazo tea.
Users choose their creature of preference on screen and guide the cute little guy through an adventure to find all the ingredients unique to Tazo Tea. This is yet another fun example of brands pulling the interactive experience in-store.
This execution, along with a recent one at an apple store, show that advertising innovations aren’t just happening online, but, increasingly, in areas that used to house stagnant signage.
Agency: Blast Radius